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Angel

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  1. Globally, as many as 4 in 10 consumers are now flexitarians, a trend primarily driven by the younger generation of conscious Gen Z and millennial shoppers whose influence will continue to grow over the next few years.  

    A similar meat-free concept has been trialled out by fellow QSR giant KFC before, whose branch in Rotterdam in the Netherlands went a whole week without meat back in March 2020. For seven days, the KFC outlet worked with legacy meat alternative brand Quorn to offer customers a chicken-free version of all its classic menu items. 

    Like Burger King, KFC has been betting big on the plant-based trend as well and most recently forged a long-term agreement with food tech giant Beyond Meat to begin co-developing a number of plant-based proteins over the next few years. 

    Beyond Meat has also landed a three-year deal with McDonald’s, the world’s biggest QSR chain, a strong signal that veganism has well and truly made it into the mainstream. 

    burger king plant based.jpeg

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